NIL, The Dayton Way
PROTECT OUR INTEGRITY
We will have pride in our work.
All income will be legitimately earned by student-athletes through responsible partnerships and authentic work.
STEWARD OUR COMMUNITY
We will facilitate opportunities that offer inclusive benefits—for our student-athletes, the University, fans, and the region.
We aim to deepen these relationships and strengthen the ties in our community beyond campus and alumni.
IMPROVE OUR FUTURE
We continue to focus on sustainable relationships with long-term mutual benefit, not fleeting transactions for talent acquisition.
The choices we make now will better position all stakeholders for the future.
The integrity of the program is paramount in the ever-evolving landscape of college athletics.
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COMPLIANCE
Ensure compliance with NCAA guidelines, monitor activities to protect all parties, and ensure the wellbeing of student-athletes.
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DEAL FACILITATION
Serve as the go-to expert and liaison for all vested parties by providing efficiencies, coordination, and mutually beneficial agreements.
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COMMUNITY GROWTH
Find and facilitate vehicles for service and advocacy to allow student-athletes and organizations to invest in causes that create philanthropic and economic benefits.
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MEANINGFUL PARTNERSHIPS
Establish structured partnerships with regional organizations to produce comprehensive benefits that go beyond basic promotion.
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PRIDE
Inspire the Flyer Faithful to support NIL activities and be proud to be a part of this program. It’s a new frontier for college sports, but we will always be Dayton Flyers.
FINANCIAL SUPPORT FROM FANS
Your support, previously via Dayton 6th, and now direct to the University allows the FLYER FAITHFUL to make a direct impact in our community.
Mentorship Opportunities
In partnership with local schools districts, Dayton 6th supports community engagement opportunities which allow student-athletes to engage with and mentor students from across the Dayton region.
Well Wishes
When our student-athletes hear about a fan in need, they rise to the occasion. In most cases, these opportunities are not for public consumption… but that does not mean the impact isn’t lasting - we have countless stories proving IT IS!
Youth Sports
In partnership with youth basketball programs, Dayton 6th supports youth coaches and their students - ensuring both skill development and a love of the game.
Local / Regional Events
Our community is filled with remarkable non-profits and charitable organizations with missions aligned to the interest of our student-athletes.
Community Outreach
In partnership with recreation programs and after school programs, we support a variety of outreach programs which allow student-athletes to participate in youth programming for students (K-12) across the region.
Player Retention
He’s back…
CORPORATE PARTNER ACTIVATIONS
Legitimate and compliant compensation for athletes’ work and appearances in support of a brand activations and business promotions.
White-Allen Auto Group
The White-Allen Auto Group has a the longest history as a Dayton Flyers corporate partner (dating back to the 1950s). And their support continued in both 2022 and 2023, when they signed a student-athlete to a NIL deal for a new vehicle - first a Chevy Tahoe, then an upgrade to a Land Rover Defender.
Fifth Third Bank
Finding creative ways to engage key customers is always top-of-mind for sales executives. Fifth Third Bank offered an exclusive, on-court experience for their premier customers and their guests where attendees were put through drills by the men’s basketball team.
I-Supply
Employee engagement matters. For multiple years, I-Supply invited student-athlete to attend their annual company picnic.
What was the impact. you ask? 200% increase in attendance + unmatched employee engagement.
Lee’s Chicken + Henny Penny
A multi-year NIL agreement from Lee’s Chicken and one of their key suppliers, Henny Penny. From appearing in commercials and social media content to in-restaurant appearances, Lee’s was an early NIL supporter who has seen significant return on their investment.
Premier Health: Stretch of the Game
This in-arena fan engagement campaign appeared before Flyer men’s and women’s basketball games during the 2022-23 season. Premier Health’s “Stretch of the Game” campaign ensured fans were ready to cheer for their beloved Flyers.
altafiber
As altafiber expanded operations in Dayton, they called on Dayton 6th student-athletes to support the grand opening celebration at their downtown Dayton retail location.
COMMUNITY COLLABORATIONS
Facilitation of meaningful partnerships with regional partners. Examples include community impact campaigns, events, and product collaborations.
Dayton 6th x Learn to Earn
Together with Learn to Earn Dayton and regional partners, our student-athletes are the face of a county-wide campaign to spread the word that EVERY DAY in school matters.
Dayton 6th x OSPF
Together with the Ohio Suicide Prevention Foundation (OSPF), our student-athletes have shared their stories and are ambassadors for a mental health awareness campaign.
Dayton 6th x Warped Wing
Warped Wing Brewing Company created Fly Light Lager to pay homage to the Flyer Faithful while also pledging a portion of sales in support of Dayton 6th and our athletes.
Dayton 6th x Pink Ribbon Driven
Together with the Norma J. Ross Memorial Foundation, our student-athletes supported the 2023 the American Cancer Society’s Making Strides Against Breast Cancer Walk.
Dayton Against The World
During the 2023-24 season, the Chapel Blue “DAYTON AGAINST THE WORLD” hoodie sent the Flyer Faithful on social media into a frenzy ahead of the victory over in-state rival, Cincinnati.
All The Best Deli
Sometimes all it takes is a sandwich…
“One of the reasons I came back to Dayton was for the pastrami at @allthebestdeli !!!😄🥪”
- DaRon Holmes II (link)
While compensation is a big part of today’s college athletics recruiting process, we offer more than dollars. Equally important are opportunities for guidance and growth, providing confidence beyond their athletic careers.
STUDENT-ATHLETE SUCCESS
Tax Advice & Tax Preparation
In partnership with the the world's largest tax firm, H&R Block, we offer complimentary tax preparation services for all basketball players while also providing education sessions where tax professionals speak on topics which include tax planning and savings.
Paying It Forward
When our student-athletes come to us with an idea to give back, we jump to action and find ways to support them.
Fuego Koby Basketball Camp 🔥
Koby Brea and his family wanted to pay it forward by hosting a youth basketball camp for students in the Bronx, NY.
Community Outreach
Whether engaging with first responders or charitable organizations, we ensure that our Dayton 6th student-athletes understand the important role key stakeholders play in the success of our community.
