NIL, THE DAYTON WAY
A HOLISTIC APPROACH TO SUCCESS
At Dayton 6th, we engage a diversified audience in order to meet the needs of our student-athletes and fund our financial targets for program competitiveness.
Your support allows Dayton 6th to have a meaningful impact TODAY!
Yes, Dayton 6th acts as a “NIL collective” - a concept which exists at nearly every school in the country… Fans to pool together "collectively" and assemble money in a common portfolio managed to the benefit of student-athletes to perform legitimate services using their name, image and likeness (NIL).
Dayton 6th is a way for all fans, at every contribution level to invest in student-athletes.
But it is also much more than that… Dayton 6th offers opportunities for student-athletes wearing Dayton Flyers jerseys to directly engage across our community.
IMPACT OF
ON-LINE SUPPORT
Dayton 6th offers a simple, accessible, compliant way for members of Flyer Faithful to contribute directly to the competitiveness of our men’s and women’s basketball teams.
Whether $25 or $2,500, Dayton 6th facilitates contributions from individual donors in a compliant manner, ensuring quid pro quo is received and value is created for our community.
Contributions from the FLYER FAITHFUL have made a direct impact.
Well Wishes
When our student-athletes hear about a fan in need, they rise to the occasion. In most cases, these opportunities are not for public consumption… but that does not mean the impact isn’t lasting - we have countless stories proving IT IS!
Youth Sports
In partnership with youth basketball programs, Dayton 6th supports youth coaches and their students - ensuring both skill development and a love of the game.
Mentorship Opportunities
In partnership with local schools districts, Dayton 6th supports community engagement opportunities which allow student-athletes to engage with and mentor students from across the Dayton region.
Local / Regional Events
Our community is filled with remarkable non-profits and charitable organizations with missions aligned to the interest of our student-athletes.
Community Outreach
In partnership with recreation programs and after school programs, Dayton 6th offers outreach programs which allow student-athletes to participate in youth programming for students (K-12) across the region.
Player Retention
He’s back…
COMMUNITY COLLABORATIONS
Dayton 6th facilitates structured, meaningful partnerships with regional partners. Examples include community impact campaigns, event collaborations, and product collaborations.
Dayton 6th x Learn to Earn
Together with Learn to Earn Dayton and regional partners, our student-athletes are the face of a county-wide campaign to spread the word that EVERY DAY in school matters.
Dayton 6th x OSPF
Together with the Ohio Suicide Prevention Foundation (OSPF), our student-athletes have shared their stories and are ambassadors for a mental health awareness campaign.
Dayton 6th x Warped Wing
Warped Wing Brewing Company created Fly Light Lager to pay homage to the Flyer Faithful while also pledging a portion of sales in support of Dayton 6th and our athletes.
Dayton 6th x Pink Ribbon Driven
Together with the Norma J. Ross Memorial Foundation, our student-athletes supported the 2023 the American Cancer Society’s Making Strides Against Breast Cancer Walk.
Details Coming Soon!
Dayton Against The World
The Chapel Blue “DAYTON AGAINST THE WORLD” hoodie sent the Flyer Faithful on social media into a frenzy ahead of the victory over in-state rival, Cincinnati.
You can be next…
Interested in a collaboration with Dayton 6th?
CORPORATE ACTIVATIONS
We manage legitimate and compliant compensation for athletes’ work and appearances in support of a brand or business activations.
Premier Health: 2023-24
🤫 Coming soon…
White-Allen Auto Group
The White-Allen Auto Group has a the longest history as a Dayton Flyers corporate partner (dating back to the 1950s). And their support continued in both 2022 and 2023, when they signed a student-athlete to a NIL deal for a new vehicle - first a Chevy Tahoe, then an upgrade to a Land Rover Defender.
All The Best Deli
Sometimes all it takes is a sandwich…
“One of the reasons I came back to Dayton was for the pastrami at @allthebestdeli !!!😄🥪”
- DaRon Holmes II (link)
Fifth Third Bank
Finding creative ways to engage key customers is always top-of-mind for sales executives. Fifth Third Bank offered an exclusive, on-court experience for their premier customers and their guests where attendees were put through drills by the men’s basketball team.
I-Supply
Employee engagement matters. For multiple years, I-Supply invited student-athlete to attend their annual company picnic.
What was the impact. you ask? 200% increase in attendance + unmatched employee engagement.
Lee’s Chicken + Henny Penny
A multi-year NIL agreement from Lee’s Chicken and one of their key suppliers, Henny Penny. From appearing in commercials and social media content to in-restaurant appearances, Lee’s was an early NIL supporter who has seen significant return on their investment.
Premier Health: Be Better Campaign
The Premier Health sports medicine team’s cares for our community and they play a key role in the lives our or Flyer student-athletes. In this campaign, Premier Health showcased the Malachi Smith’s return from the injury which ended his freshman season.
Premier Health: Stretch of the Game
This in-arena fan engagement campaign appeared before Flyer men’s and women’s basketball games during the 2022-23 season. Premier Health’s “Stretch of the Game” campaign ensured fans were ready to cheer for their beloved Flyers.
altafiber
As altafiber expanded operations in Dayton, they called on Dayton 6th student-athletes to support the grand opening celebration at their downtown Dayton retail location.
STUDENT-ATHLETE SUCCESS
While compensation comes from a variety of sources, we offer more than dollars. Equally important are opportunities for guidance and growth, providing confidence beyond their athletic careers.
Tax Advice & Tax Preparation
In partnership with the the world's largest tax firm, H&R Block, we offer complimentary tax preparation services for all basketball players while also providing education sessions where tax professionals speak on topics which include tax planning and savings.
Paying It Forward
When our student-athletes come to us with an idea to give back, we jump to action and find ways to support them.
Fuego Koby Basketball Camp 🔥
Koby Brea and his family wanted to pay it forward by hosting a youth basketball camp for students in the Bronx, NY.
Community Outreach
Whether engaging with first responders or charitable organizations, we ensure that our Dayton 6th student-athletes understand the important role key stakeholders play in the success of our community.
Have Something of Offer?
